Lucky dog

Lucky Dog is Vietnamese Iced Coffee in a can. Lucky Dog is as sweet as he is strong. Serve chilled.

BRAND IDENTITY
CONCEPT
PACKAGING

Overview

Growing up in a Vietnamese-American home, you probably had a dog or pet named 'Lucky'. You also grew up with ca phe sua da (iced coffee with sweetened condense milk). An equally strong & sweet delight made with a ca phe phin that slowly drips robusta roasted coffee over ice. Lucky Dog comes in clutch for anyone on the go, elimnating the time and equipment reserved for this traditional drink. Crack open a can and serve chilled. Available in Original, Mocha, & Double (black).

Approach

Combining a custom typeface and the Wildseed Café concept makes for an austere nod to Romantic Impressionism, Arts & Crafts, and modern simplicity, befitting a the 120-acres of natural and artistic preservation at The Hungtinton Gardens & The Gallery.

Deliverables

Logo
Brand Identity
Collateral
Social

Personality

Personable
Reliable
Quirky
Bold

Typefaces

Hatch
Fleisch

ideation & process
Custom typeface
Merch & accessories

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